I applaud you for doing what I couldn’t. I sold my agency to WPP after multiple attempts to pivot us into a product/service hybrid. I wasn’t brave enough to “shut down” the agency part and move all in on product. What I don’t understand about what you’ve outlined here is the venture raise. Venture Capital is not patient capital. The founders and employees of Pattern are just as likely to experience burnout in a venture backed startup as they are in an agency. So — honestly, what’s really going on here? Is it just more accurate to say “the service business multiples weren’t worth the burn out but the product ones are?”